BASF wanted its National Business Conference to give employees more than one way to connect with the content. At Omni Oklahoma City, roughly 475 attendees moved through an event that ranged from traditional presentations to holograms and 270-degree projection.
Working alongside Eventures, CNS shaped the production around what BASF wanted to communicate and how employees would take it in. Some moments called for a more familiar presentation setup, while others gave the team a chance to share content in a completely different way.
CNS supported the event with audio, video, content creation, experiential design, projection, and hologram technology, adapting the production to what each part of the conference required. The result was an event that could shift from straightforward presentations to more immersive experiences while still feeling like one connected conference.
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